Waitlist open · Spain
The assistant that looks after your pets.
Chief of Sniff knows what your pets need and takes care of it: it books their appointments at the clinic and the groomer, keeps track of their records and medication, and keeps the whole household up to date. Just text it or send a voice note on WhatsApp, nothing to download.
- First month free
- Cancel any time
By joining, you agree to us messaging you on WhatsApp. Privacy
- 1 · Reminds you
- 2 · Calls for you
- 3 · Confirms
With your usual clinic
By WhatsApp or phone
In 7 languages
Never books anything without your OK
An assistant, not a reminder
Pet apps remind you to do things. Chief of Sniff handles them.
It’s like having a personal assistant just for your pet: it books appointments, keeps a note of everything and reminds you of what needs doing. You decide; Chief takes care of the rest.
This week, Chief took care of
- BBatam’s vaccineThursday 17:30 · called the clinic
- SShelter’s groomingSaturday 10:00 · by WhatsApp
- TTory’s classMoved to Tuesday · told the trainer
How it works
Three steps. Zero calls from you.
- 01
Reminds you well ahead
It reads the vaccination card from a photo and lets you know well ahead when a vaccine or deworming is due.
- 02
Suggests what to do
Every reminder comes with the next step ready: booking the appointment, keeping track of their medication or getting the order ready. You say yes and Chief of Sniff takes care of it.
- 03
Sorts it out
It calls or messages to book the appointment, finds a time that works for you and comes back with it confirmed. And it doesn’t stop there: it keeps your pet’s records and helps you with shopping.
It books appointments for everything your pet needs.

Clinic
Check-ups, vaccines, specialists, emergencies. It explains the reason so the clinic can assign the right professional and the right amount of time.

Groomer
Bath, cut, nails, de-shedding. It knows how often your pet needs it and suggests the next one before it’s overdue.

Walker and trainer
It cancels a day, moves a time, adds a walk. And it notes down what they tell you.

Daycare
It books stays and first checks that the vaccines they ask for are up to date. If not, the clinic comes first.
After the appointment
Medication
Send a photo of the prescription and Chief turns it into reminders for each dose. Halfway through the treatment, he asks how it’s going.
History
Everything is noted down in order: vaccines, visits, weights, heats. Download it as a PDF whenever you need it, for example for the insurance.
Shopping
Coming soonChief puts the basket together so they never run out of their food or their favourite chews.
What it keeps in mind for you
Everything there is to remember, without remembering it.
Every reminder is personalised to your pet: their vaccination card, their age, where you live and what you do together. And without overwhelming you.

Their health
Vaccines, deworming and flea and tick treatments. If the vet prescribes something, it reminds you of every dose and, halfway through the treatment, asks you how it’s going.

Their first year
First vaccinations, microchip and local registration, teething, changing food. And the usual questions: when they can go outside, why they chew everything.

The time of year, where you live
Pine processionary caterpillars in spring, ticks, heatstroke and hot pavements in summer, Sant Joan firecrackers (fireworks night, 23 June) and New Year’s Eve. Only what affects your pet.

The yearly things
Insurance renewal, microchip details, leishmaniasis test, dental clean, weight check. And their birthday, which counts too.
Designed for your pets, made for you
You want to look after them properly, but you can’t do it all.
Is your life really busy?
Chief of Sniff suggests what your pet needs and takes care of it: it books the clinic or the groomer while you’re at work, and lets you know once it’s confirmed.
Just moved to Spain?
Chief of Sniff books your appointments in Spanish and tells you what everyone here takes for granted, like processionary caterpillars or Sant Joan firecrackers (fireworks night, 23 June).
More than one pet?
Each one has its own appointments, medication and records, all in the same chat. And the whole household stays up to date at once.
In your language
Talk to Chief in your language. It deals with the clinic.
If you speak English, German or French at home, just write as you always do. Chief calls the clinic in Spanish or Catalan and tells you what they said in your language.
Castellano · Català · English · Français · Deutsch · Italiano · Português
Can you book Luna's vaccine for next week? Afternoons work best.
«Hola, llamo de parte de Anna. Querría pedir cita para la vacuna de Luna la semana que viene, por la tarde.»
For the whole household
An assistant that knows everyone at home.
Your partner, your flatmate, whoever does the midday walk: each of them messages Chief from their own WhatsApp and Chief knows who’s who. If one of you confirms the appointment, the others find out. No group chats, no double bookings.
- BBatamDachshund · 9 yearscombination vaccine in 12 days
- SShelterDachshund · 4 yearsgrooming on Saturday
- TToryDachshund · 9 monthstraining Tue and Thu
- Eugenia · from her WhatsApp
- Pedro · midday walks
Our story
Batam, Shelter and Tory are our family.
We’re Eugenia and Pedro, from Argentina. Batam came first: the son of Eugenia’s parents’ dogs. Then came Shelter, and with the two of them we moved to Germany. From there we came to Spain, where Tory joined us.
With every move, everything changed: the country, the language, the clinic, the vaccination schedule. The one thing that didn’t change was what matters: the time with them and everything they teach us. That’s why we built Chief of Sniff: so that vaccines, appointments and phone calls don’t take a single minute away from them. Or from you.
— Eugenia and Pedro
Pricing
One plan. For the whole household.
What an hour of your time is worth each month, for never having to remember a thing.
Chief
First month free€12.99/ month
or €119 a year · VAT included
Founder price for the waitlist: €9.99/month for as long as you stay subscribed.
Join the waitlistIncludes
- Up to 4 pets and 3 people in your household
- Health, puppy, seasonal and yearly reminders
- Calls and appointments with the clinic, groomer, walker and daycare
- Medication, vaccination card and shared record
- In your language
No card needed to start. Cancel any time. You pay for the services (clinic, grooming, walks) directly to each provider; Chief only arranges them.
Frequently asked questions
Do I need to install an app?
No. Chief lives in WhatsApp. Your number is your account, no passwords.
How does it know what my pet is due?
You send a photo of the vaccination card and Chief reads it: it understands cards in Spanish, Catalan, English, French or German, and knows that a combination vaccine covers several diseases. From that it works out when each one is due. The rest comes from your pet’s age and breed, where you live and what you tell Chief about their habits.
How does it book the appointment, step by step?
It asks you for two or three time slots that suit you (or uses the ones it already has saved). It calls or messages the provider through whichever channel they use, introducing itself as your assistant. It matches their availability with your slots; if nothing fits, it comes back to you with what’s available. It confirms the date, time, address and what to bring, and reminds you the day before and two hours before.
What if there’s no slot when it suits me?
It comes back to you with what the provider offers and you decide. It never books anything you haven’t confirmed.
Which pets does it cover?
Any pet that goes to the clinic, the groomer or daycare: dogs, cats and others. Up to 4 per household.
Is Chief a vet?
No, and it doesn’t pretend to be. It answers questions about care, but it doesn’t diagnose. At any warning sign it sends you to the clinic, and if it’s urgent it helps you find emergency care nearby.
Does it buy things for me?
Not yet. That’s next: comparing parasite treatments or food and sending you the link so you can pay yourself, and preparing your insurance claim.
What happens to my data?
We keep what’s needed to look after your pet: their profile, vaccination card and appointments, on servers in the European Union. We only use it to provide the service; we don’t sell it or share it for advertising. You can ask for a copy, or for us to delete everything, with one message. More in the privacy policy.
How do I pay and how do I cancel?
The first month is free and we don’t ask for a card to start. After that you pay by card through a secure link in the chat. You can cancel any time, with no minimum term, and we’ll send you the full record.
A hello, your pet’s name and a photo of the vaccination card.
That’s all Chief needs to know what’s due and when. Join now and you’ll get your first month free and the founder price.
By joining, you agree to us messaging you on WhatsApp. Privacy
